How it works
Provata Growth is a done-for-you service with software behind it. We set up your buyer, watch for the events that create demand, check every lead, and send your team a call sheet each week.
Step 1
Signal
An event that changes what a company needs.
Step 2
Qualified lead
Checked against your ideal customer.
Step 3
Call sheet
One row your rep can act on today.
Four steps
We start with a short working session. Together we pin down who you sell to and what makes a company ready to buy from you.
Our software checks the sources that matter to your market, every day, and flags events that match your setup.
A signal is only useful if the company fits. Each one is checked against your criteria before it reaches your sheet.
One spreadsheet, every week, ready to work. No logins, no dashboards to learn.
The signal library
These are the signals we start with. Your setup uses the ones that matter to your market — plus custom signals we add for you.
SEC Form D and Form C filings
New capital means new spending — and new vendors.
When a private company raises money, it usually files a notice with the SEC. The filing names the company, the amount, and often the people involved. A company that just closed a round has new money to spend and new people to answer to.
State registry filings
An LLC becoming a Delaware corporation is usually getting ready to raise.
State business registries record conversions, mergers, and new entities. An LLC converting to a Delaware C corp is a classic step before outside investment — and it usually brings new legal, financial, and people needs with it.
UCC lien filings
A new credit line or equipment loan means growth and new financial complexity.
When a lender takes collateral, it files a UCC financing statement with the state. Those filings show who borrowed, who lent, and roughly what was pledged. A new filing means a company is investing — and it shows you which lender it chose.
Job postings
The roles a company is hiring for show where it’s investing: sales, marketing, finance, operations, IT. We watch for the roles that matter to you.
Job postings say what a company is about to spend money on. A first head of sales, a marketing lead, an IT manager — each opening points at a budget being spent and a need you might fill alongside the new hire.
Accelerator batch announcements
Demo day is a deadline, and the raise comes right after.
Accelerators announce their batches. Every company in a batch is about to formalize, raise, and hire on a fixed timeline — which makes it easy to know when to call.
News, company websites, registry filings
A new CEO or a generational handoff at a family business resets every vendor relationship.
New leaders review vendors, advisors, and systems in their first months. At a family business, a handoff to the next generation often reopens long-standing relationships.
State registrations, company websites, news
A new location means new people, new equipment, new coverage, and new systems.
Companies register to do business in each new state they enter, and they announce new locations on their sites and in local news. Expansion creates demand for almost everything a growing business buys.
Sources configured for each client
If the event that creates demand for you leaves a trace, we can usually watch for it.
Every market has its own trigger events. We work with you to name the moments that create demand for what you sell, find where those moments show up, and add them to your watch list.
What your reps get
Every row gives your reps the company, the contact, what changed, and what to say about it.
Every row is traceable to its source. If we can’t show where a signal came from, it doesn’t go on the sheet.
Weekly call sheet — sample client
Bluefin Ridge Analytics
bluefinridge.exampleRaleigh, NC
Funding round — Form D, $4.2M· Oct 29
Hiring — Head of Operations· Oct 31
Dana Whitcomb
CEO & Co-founder
dana@bluefinridge.example
Illustrative example. Companies, people, and data are fictional.
Getting started
Stage 1
Tell us what you sell and who you sell to. We build a sample sheet from real, current signals so you can judge the fit and the volume.
Stage 2
If the sample looks right, we run a pilot. Your team works real leads every week and sees what converts.
Stage 3
Keep going with a weekly sheet tuned from what your reps learn. Add signals or territories as you grow.
No public pricing. It depends on your market and the signals you need.
Get started
Tell us what you sell and who you sell to. We’ll send a sample sheet built from real, current signals.